So one of the projects I have been working with here has been expansion (the process of bringing new fraternities and sororities to campus). There has been a great deal of elements that go with that, and just for the heck of it, I would like to discuss what I have learned:
1) First, there are a few ways to bring a group on and establish interest. You could have a chapter seeking to recharter. These groups can have a number of things going ranging from a recent past presence on campus to a strong local alumni chapter or maybe none of that. Some groups are seeking to charter for the first time because they want to expand their presence around the nation. This means a national headquarters contacts the campus about bringing their chapter in. You can have a campus based expansion where interested men or women on your campus have contacted those groups about coming to campus. Occasionally, it is even possible for the institution to bring groups in.
2) All these groups face challenges. Some it is a lack of support from HQ, alumni, or the campus. For others, they face the difficulty of a negative image for their org from past experiences or more. There are often times difficulties associated with paperwork of being recognized by a school or competition from currently established members who do not want to share the current recruitment pool. These challenges and many more stand before a group attempting to establish themselves.
3) When a group looks to come on, it is important to establish a few things. Connect with them and see what they need. Make sure they are aware of policies that they will need to work with (tabling standards, flier restrictions, parking regulations, room reservations, council rules) and offer your support.
I bring all of this up because we hosted a information meeting for an NPHC group seeking to establish themselves on campus. This means I have to work with their rules (some groups cannot use the name until becoming a member of the council/getting their charter) as well as coordinating with our groups. I had to get approval from our NPHC to host the event, coordinate meeting with the representative, publicize the event on campus, and have rules for parking for her.
Expansion is a huge part of what we do. Make sure you make your institution look good by being effective, knowledgeable, and efficient at it.