Commitment to your brand

So I saw this photo on a friends facebook page the other day. It talked about how to build your brand with three major steps. Those steps were as follows:

1) Make a list of things that you love

2) Ruthlessly edit that list

3) Religiously live that list

After my post about The Disney Way…, I thought some words on personal branding might be beneficial as well. The list above breaks things down very simply. It lays them out in the easiest manner. But you should also consider a few more details.

Consider your personal image. This is how people who see you find you. When they talk to you and interact with you, what impression do they get. Are you positive, negative, realist, or otherwise? In every situation, think about this.

Consider what thrills you. This can be positive or negative. What makes you so excited that you can’t stand it and what infuriates you to the point of exploding. Knowing these tipping points for yourself can help you keep in check and maintain your brand rather than ruining relationships or self.

Consider your social image. Who are you connected with. Who do you associate with. Whoever you connect with is important, both personally and also for the sake of your future. Everything from networking to personal image are tied in here. As they say, you can tell a lot about a person from their friends.

Finally, consider your social networking image. Think about your list and how your online profiles portray this. Reviewing these is becoming a bigger and bigger things for schools, companies, and organizations. I remember sitting in a chapter meeting where we were trying to elect our sweetheart when someone decided to look up twitter profiles to decide. My university had quite a catastrophe with it’s Student Government election last year when old posts from one of the candidates came up that included some very degrading remarks about parts of the population.

Add all of these considerations in to your list and create the person you wish to be. Use all that potential you were born with and become someone great, whether that be a president, Fortune 500 CEO, Non Profit founder, teacher, or just a good friend.


About rigsurfer

A Brother of Delta Upsilon International Fraternity, Inc., Joined in Fall 2010. Completed a B.A. in English at North Carolina State University in 2013 and received a M.Ed. in Higher Education Administration at Texas Tech University in 2015. Passionate about Leadership and Diversity as well as Ducks, Scooby Doo, and reading.
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